For the past few months I’ve been reading the Harry Potter books and just recently I’ve begun the fifth book, the Order of the Phoenix. I absolutely love reading these books and more often than not I secretly wish I was a witch attending Hogwarts and on the quidditch team…. not a big deal.
I first heard of these books a long time ago but never bothered to read them since the movies were out. However, after I started reading this addicting series of books I began to see Harry Potter everywhere. Bookstores have sections just for Harry Potter books, fun nik-naks, folders, pencils, calendars, etc., and now there’s even a Harry Potter Theme Park where you can have your own personalized wand made, (I wouldn’t mind having my own personalized wand I must say) and go into the town of Hogsmeade to get a fresh butter beer.
It seems since I’ve opened my eyes to Harry Potter and got involved in the story and characters I’ve been much more perceptive and interested to anything ‘Harry Potter.’ So how can the advertising of all things Harry Potter peak the interest of new consumers enough to bring them to want to buy the Harry Potter books, movies or collectables? Well, I know I didn’t think twice about reading the books until a close, trusted friend strongly recommended them to me. Information coming from a trusted source was a lot easier to believe and pursue. So all in all, by having your product promoted by trusted figures can really pay off with those stubborn consumers like myself. Also the word of mouth between friends, and communities can really network a products success to wide range of people, sometimes even more than expected.